90% of People on Instagram Follow a Business

Instagram isn’t just a place to follow friends and family! 90% of users follow their favourite businesses for updates as well. In fact, there are over 200 million businesses on Instagram, meaning the ones you love the most are likely there for you to support by engaging with their content.

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2 in 3 People Surveyed Say Instagram Enables Interaction With Brands

Social media is meant to be social. In a survey, Instagram says two in three people feel the platform enables the average user to interact with brands. Through comments and direct messages, anyone can reach out to the businesses they love.

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62.4% of People Use Instagram to Research Products and Services

Knowing that 62.4% of people use the platform to learn more about different products and services should make it even more appealing for businesses. If people are out there searching for what you have to offer, it’s important to be there posting about your work.

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58% of People Say They’ve Become More Interested in a Brand or Product After Seeing it on Stories

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For brands questioning whether they should invest their time and energy into Stories, this particular statistic may help you make a decision. 58% of people say they’ve become more interested in a brand or a product after seeing it posted on Stories, making it an effective way to establish a relationship with your target audience.

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Instagram Reels Statistics

Launched in over 50 countries in 2020, Instagram Reels is a direct competitor to TikTok. This feature has given users the ability to create short and snappy videos (up to one minute long) designed to educate and entertain. However, many may wonder if it’s worth creating Reels when TikTok continues to thrive.

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Reels Receive More Engagement Than Regular Videos

When compared to regular video content, Instagram Reels have been shown to receive a 22% higher engagement rate. More engagement is one way to keep the Instagram algorithm happy!

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- 25 Essential Instagram Statistics You Need to Know in 2024