Strategize, create, and curate content, programming, branding, copy, and resources through social channels, digital and print marketing materials; moderate, respond, and engage with social media followers.

  Research, analyze, and present the labs’ impact in funding presentations and budget meetings with the chancellor, provost, dean, labs director, manager, and business operations team.

  Develop organic content resulting in a 1,700% increase in accounts reached (from 100 to over 18k) and 1,900% increase in LinkedIn followers (from 14 to 257); as well as an increase of 8,930% in accounts reached (from 13 to over 1k), 980% in accounts engaged (from 13 to 140); and 256% increase in Instagram followers.

  Directed, shot, edited, and scripted an Instagram reel instructing 3D printer use for student clubs with over 23.7k views.

  Organized and led orientation, campus tabling, and resource fair events resulting in the labs being the only campus organization mentioned by name (repeatedly) in incoming student data as a campus resource and student employer.

  Repurposed and redistributed the labs documentary into social media content across social channels in collaboration with the DU Film & Journalism School: resulting in an increase of 1908% Instagram views (from 153 to 3k) and 25% increase (from 13 to over 3k) of organic LinkedIn impressions over one month.

  Developed an Instagram series of alumni and student leads to share increase in DEI, professional development, mentorship, and labs’ impact into graduate education, start-up opportunities, and multidisciplinary programming. 

  Marketed and recruited across campus resulting in a 250% applicant increase (from 10 to 35) within a two-day period.